Hybrid experienced creative leader, brand management and client relationship expertise in developing campaign management, creative concepts, strategies and executions across both offline and online marketing channels. Possesses a mix of strategic thinking and creative mindset with an ability to understand the business needs, align marketing objectives with creative strategy and local relevant insights to meet business goals effectively.

Skilled in art direction, design and copywriting to bring storytelling to life with emotional connections. Highly adaptable, innovative, responsible and a problem solver with 16 years of experience, 8 years in leadership and management roles with award-winning advertising agencies. Demonstrated managing capability on several big brands like Samsung, DBS, Nippon, Prudential, YES, Hotlink, Maxis, KFC, Dominos, Dulux, MINI, BMW, Volkswagen, SKODA, M&M's, Snickers, Whiskas and Drypers. Won and achieved marketing effectiveness awards in MARKies, EFFIES and APPIES.

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HYBRID SKILLS:

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Creative Direction, Concept Development and Art Direction | Creative Strategy Development and Campaign Execution | Brand Integrated Marketing Campaign, Client and Creative Services Management | Branding, Identity Design, Graphic Design and Visualisation with Adobe Creative Suite | Thought Leadership, Team Collaboration & Management | Digital Marketing

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CERTIFICATIONS:

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WSQ Digital Marketing Strategy Course - Equinet Academy  | April 2022

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WSQ Digital Advertising Course - Equinet Academy | March 2022

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Universiti Sains Malaysia Dean’s List:

Semester II - 2004/2005 / Semester III - 2005/2006 / Semester IV - 2006

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NST MAPCU Full Scholarship Award 2004 for Bachelor

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Taylor’s College Best Student Diploma in Advertising 2002-2004

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Taylor’s College Chairman’s Award 2006

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CAREER HISTORY:

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