DIRECTION & STRATEGY
HBO’s House of the DragonSEA's largest Premiere TV show
Integrated Marketing Campaign
MCI "Making each day better, together"
Film / Integrated / BTL
MCI "Together, we will emerge Stronger
Film / Social
Hybrid experienced creative leader, brand management and client relationship expertise in developing campaign management, creative concepts, strategies and executions across both offline and online marketing channels. Possesses a mix of strategic thinking and creative mindset with an ability to understand the business needs, align marketing objectives with creative strategy and local relevant insights to meet business goals effectively.
Skilled in art direction, design and copywriting to bring storytelling to life with emotional connections. Highly adaptable, innovative, responsible and a problem solver with 16 years of experience, 8 years in leadership and management roles with award-winning advertising agencies. Demonstrated managing capability on several big brands like Samsung, DBS, Nippon, Prudential, YES, Hotlink, Maxis, KFC, Dominos, Dulux, MINI, BMW, Volkswagen, SKODA, M&M's, Snickers, Whiskas and Drypers. Won and achieved marketing effectiveness awards in MARKies, EFFIES and APPIES.
Creative Direction, Concept Development and Art Direction | Creative Strategy Development and Campaign Execution | Brand Integrated Marketing Campaign, Client and Creative Services Management | Branding, Identity Design, Graphic Design and Visualisation with Adobe Creative Suite | Thought Leadership, Team Collaboration & Management | Digital Marketing
WSQ Digital Marketing Strategy Course - Equinet Academy | April 2022
WSQ Digital Advertising Course - Equinet Academy | March 2022
Universiti Sains Malaysia Dean’s List:
Semester II - 2004/2005 / Semester III - 2005/2006 / Semester IV - 2006
NST MAPCU Full Scholarship Award 2004 for Bachelor
Taylor’s College Best Student Diploma in Advertising 2002-2004
Taylor’s College Chairman’s Award 2006
2006 - 2009
2011 - 2014
ACCOUNT MANAGEMENT /
SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
2014 - 2017
2017 - Current
2017 - 2018 / 2018 -2022
CREATIVE GROUP HEAD
FOUNDER / CONSULTANT
CREATIVE LEAD /
SENIOR BRAND MANAGER
ADVERTISING AND MARKETING AWARDS:
GOLD in MARKies Awards
IAMCCB - Most Creative - COVID-19 Response
MCI's STRONGER TOGETHER - Most Creative - COVID-19 Response
SILVER in MARKies Awards
MCI's STRONGER TOGETHER - Most Creative - Government Sector / Non-Profit Marketing
SPH IINK Awards / SPH Reader's Choice Awards
Samsung Washer Loyalty Campaign and Samsung Galaxy S8 “Unbox Your Phone”
SHORTLISTED in APPIES* 2013
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012 & DiGilympics
BRONZE in EFFIE** AWARD MALAYSIA 2013
DiGi Telecommunication’s marketing campaign ideas; DiGilympics case studies
BRONZE in EFFIE** AWARD MALAYSIA 2012
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012
BRONZE for Film Crafting in Kancil*** Awards 2012
DiGi Telecommunication’s marketing campaign ideas; DiGilympics Film “Finger” & “Thumb”
MERIT for Crafting at Kancil***Awards
MARS’s M&M’s Poster “Luar Dan Dalam”
GOLD in Poster Category at Kancil*** Awards
SILVER in Campaign category at Kancil*** Awards
MARS’s Snickers “Cyclist”
*APPIES is an annual festival of the best marketing ideas in Asia organized by the Institute of Advertising Singapore.
**The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing
communications objectives, with a focus on effective campaigns.
***The Kancil Awards is acknowledged as Malaysia's largest, most prestigious advertising awards competition.
Its importance is attested to by the active participation of the industry's creative leadership represented
by creative heads who are award winners in their own right, here in Malaysia and at international creative shootouts.