Vivocity "Punch Buddies"
Retail / Social
Film / Integrated
Film / BTL
Samsung "Galaxy Plus"
Activation / Integrated / Social
Film / Social
Samsung #befearless"Finding My Voice""
Film / Social / Activation
MySamsung "Lighten Your Life"
Hotlink "Caller Ringtone"
Film / Social / Digital
Film / ATL / Digital
SKODA Singapore Launch
Integrated / Event
Mediacorp World Cup 2018
Film Content / Digital
App / Design / Idea
Gillette Mach 3 "Blade"
Craft / Poster
Print / Digital
Craft / Illustration / Design
I am a hybrid Adman with strong Ideation and Management skills that bring ideas to life through
various offline and online mediums. Specializes in Film & Storytelling, Conceptualization,
Art Direction, Illustration, Design and Client Management.
I am a senior hybrid creative based in Singapore. I create effective communication campaigns through storytelling that connects brands and people. Besides that, I am a creative conceptualist who does integrated campaigns, brand planning, product launch, TVC, print, activation, digital and social media content, microsite design and below-the-line creative.
2006 - 2009
2011 - 2014
2014 - 2017
ACCOUNT MANAGEMENT /
SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
SENIOR ART DIRECTOR/ CREATIVE GROUP HEAD
SHORTLISTED in APPIES* 2013
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012 & DiGilympics
BRONZE in EFFIE** AWARD MALAYSIA 2013
DiGi Telecommunication’s marketing campaign ideas; DiGilympics case studies
BRONZE in EFFIE** AWARD MALAYSIA 2012
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012
BRONZE for Film Crafting in Kancil*** Awards 2012
DiGi Telecommunication’s marketing campaign ideas; DiGilympics Film “Finger” & “Thumb”
MERIT for Crafting at Kancil***Awards
MARS’s M&M’s Poster “Luar Dan Dalam”
GOLD in Poster Category at Kancil*** Awards
SILVER in Campaign category at Kancil*** Awards
MARS’s Snickers “Cyclist”
*APPIES is an annual festival of the best marketing ideas in Asia organized by the Institute of Advertising Singapore.
**The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing
communications objectives, with a focus on effective campaigns.
***The Kancil Awards is acknowledged as Malaysia's largest, most prestigious advertising awards competition.
Its importance is attested to by the active participation of the industry's creative leadership represented
by creative heads who are award winners in their own right, here in Malaysia and at international creative shootouts.