BENNY KHOO

ART DIRECTION

CREATIVE FOLIO

Vivocity "Punch Buddies"
Retail / Social
DiGi "DiGilympics"
Film / Integrated
DiGi "Birds"
Film / BTL
Samsung "Galaxy Plus"
Activation / Integrated / Social
AddWash "Washcipes"
Film / Social
Samsung #befearless"Finding My Voice""
Film / Social / Activation
MySamsung "Lighten Your Life"
Hotlink "Rewards"
Hotlink  "Caller Ringtone"
Film / Social / Digital
Film / ATL / Digital
Film
VW-S-009-18_ST.jpg
SKODA Singapore Launch
Integrated / Event
WhatsApp Image 2018-05-14 at 10.38.43 AM
Screen Shot 2016-07-18 at 6.35.14 pm.png
Mediacorp World Cup 2018
Film Content / Digital
Buzzz stop
App / Design / Idea
Gillette Mach 3 "Blade"
Craft / Poster
DiGi "Christmas"
Print / Digital
Other Creations
Craft / Illustration / Design

HYBRID SKILLS

I am a hybrid Adman with strong Ideation and Management skills that bring ideas to life through

various offline and online mediums. Specializes in Film & Storytelling, Conceptualization,

Art Direction, Illustration, Design and Client Management.

 

 

ABOUT ME

I am a senior hybrid creative based in Singapore.  I create effective communication campaigns through storytelling that connects brands and people. Besides that, I am a creative conceptualist who does integrated campaigns, brand planning, product launch, TVC, print, activation, digital and social media content, microsite design and below-the-line creative.

 

 

 

 

WORKING EXPERIENCE:

2006 - 2009

2010

2011

2011 - 2014

2014 - 2017

ACCOUNT MANAGEMENT /

ART DIRECTOR

FREELANCE

ART DIRECTOR

FREELANCE

ART DIRECTOR

SENIOR ART DIRECTOR

SENIOR ART DIRECTOR

SENIOR ART DIRECTOR/ CREATIVE GROUP HEAD​

(SINGAPORE)

ACHIEVEMENTS:

 


2013
SHORTLISTED in APPIES* 2013

DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012 & DiGilympics
 

BRONZE in EFFIE** AWARD MALAYSIA 2013
DiGi Telecommunication’s marketing campaign ideas; DiGilympics case studies


2012

BRONZE in EFFIE** AWARD MALAYSIA 2012
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012

 

BRONZE for Film Crafting in Kancil*** Awards 2012
DiGi Telecommunication’s marketing campaign ideas; DiGilympics Film “Finger” & “Thumb”

2008

MERIT for Crafting at Kancil***Awards

MARS’s M&M’s Poster “Luar Dan Dalam”

2007
GOLD in Poster Category at Kancil*** Awards

SILVER in Campaign category at Kancil*** Awards

MARS’s Snickers “Cyclist” 

 

 

 

 

 

 

*APPIES is an annual festival of the best marketing ideas in Asia organized by the Institute of Advertising Singapore.


**The Effie Awards the only global award that achievement in meeting and exceeding marketing

objectives, with a focus on effective campaigns.


***The Kancil Awards is acknowledged as Malaysia's largest, most prestigious advertising awards competition.

Its importance is attested to by the active participation of the industry's creative leadership represented

creative heads who are award winners in their own right, here in Malaysia and at international creative shootouts.

BRANDS

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