Vivocity "Punch Buddies"
Retail / Social
Film / Integrated
Film / BTL
Samsung "Galaxy Plus"
Activation / Integrated / Social
Film / Social
Samsung #befearless"Finding My Voice""
Film / Social / Activation
MySamsung "Lighten Your Life"
Hotlink "Caller Ringtone"
Film / Social / Digital
Film / ATL / Digital
SKODA Singapore Launch
Integrated / Event
Mediacorp World Cup 2018
Film Content / Digital
App / Design / Idea
Gillette Mach 3 "Blade"
Craft / Poster
Print / Digital
Craft / Illustration / Design
I am a hybrid Adman with strong Ideation and Management skills that bring ideas to life through
various offline and online mediums. Specializes in Film & Storytelling, Conceptualization,
Art Direction, Illustration, Design and Client Management.
I am a senior hybrid creative based in Singapore. I create effective communication campaigns through storytelling that connects brands and people. Besides that, I am a creative conceptualist who does integrated campaigns, brand planning, product launch, TVC, print, activation, digital and social media content, microsite design and below-the-line creative.
2006 - 2009
2011 - 2014
2014 - 2017
ACCOUNT MANAGEMENT /
SENIOR ART DIRECTOR
SENIOR ART DIRECTOR
SENIOR ART DIRECTOR/ CREATIVE GROUP HEAD
SHORTLISTED in APPIES* 2013
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012 & DiGilympics
BRONZE in EFFIE** AWARD MALAYSIA 2013
DiGi Telecommunication’s marketing campaign ideas; DiGilympics case studies
BRONZE in EFFIE** AWARD MALAYSIA 2012
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012
BRONZE for Film Crafting in Kancil*** Awards 2012
DiGi Telecommunication’s marketing campaign ideas; DiGilympics Film “Finger” & “Thumb”
MERIT for Crafting at Kancil***Awards
MARS’s M&M’s Poster “Luar Dan Dalam”
GOLD in Poster Category at Kancil*** Awards
SILVER in Campaign category at Kancil*** Awards
MARS’s Snickers “Cyclist”
*APPIES is an annual festival of the best marketing ideas in Asia organized by the Institute of Advertising Singapore.
**The Effie Awards
***The Kancil Awards is acknowledged as Malaysia's largest, most prestigious advertising awards competition.
Its importance is attested to by the active participation of the industry's creative leadership represented