BENNY KHOO

CREATIVE

DIRECTION & STRATEGY

THE PROJECTS

HOTD_Payoff_48x14_FIN04 Mod_edited.jpg
MCI Better Together Cover_edited.jpg
HBO’s House of the DragonSEA's largest Premiere TV show
Integrated Marketing Campaign
MCI "Making each day better, together"
Film / Integrated / BTL
MCI Stronger Together Profile
MCI "Together, we will emerge Stronger
Film / Social
Vivocity "Punch Buddies"
Retail / Social
DiGi "DiGilympics"
Film / Integrated
DiGi "Birds"
Film / BTL
Samsung "Galaxy Plus"
Activation / Integrated / Social
AddWash "Washcipes"
Film / Social
Samsung #befearless"Finding My Voice""
Film / Social / Activation
MySamsung "Lighten Your Life"
Hotlink "Rewards"
Hotlink  "Caller Ringtone"
Film / Social / Digital
Film / ATL / Digital
Film
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SKODA Singapore Launch
Integrated / Event
WhatsApp Image 2018-05-14 at 10.38.43 AM
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Mediacorp World Cup 2018
Film Content / Digital
Buzzz stop
App / Design / Idea
Gillette Mach 3 "Blade"
Craft / Poster
DiGi "Christmas"
Print / Digital
Other Creations
Craft / Illustration / Design

ABOUT ME

Hybrid experienced creative leader, brand management and client relationship expertise in developing campaign management, creative concepts, strategies and executions across both offline and online marketing channels. Possesses a mix of strategic thinking and creative mindset with an ability to understand the business needs, align marketing objectives with creative strategy and local relevant insights to meet business goals effectively.

 

Skilled in art direction, design and copywriting to bring storytelling to life with emotional connections. Highly adaptable, innovative, responsible and a problem solver with 16 years of experience, 8 years in leadership and management roles with award-winning advertising agencies. Demonstrated managing capability on several big brands like Samsung, DBS, Nippon, Prudential, YES, Hotlink, Maxis, KFC, Dominos, Dulux, MINI, BMW, Volkswagen, SKODA, M&M's, Snickers, Whiskas and Drypers. Won and achieved marketing effectiveness awards in MARKies, EFFIES and APPIES.

HYBRID SKILLS:

Creative Direction, Concept Development and Art Direction | Creative Strategy Development and Campaign Execution | Brand Integrated Marketing Campaign, Client and Creative Services Management | Branding, Identity Design, Graphic Design and Visualisation with Adobe Creative Suite | Thought Leadership, Team Collaboration & Management | Digital Marketing

 

CERTIFICATIONS:

WSQ Digital Marketing Strategy Course - Equinet Academy  | April 2022

WSQ Digital Advertising Course - Equinet Academy | March 2022

Universiti Sains Malaysia Dean’s List:

Semester II - 2004/2005 / Semester III - 2005/2006 / Semester IV - 2006

NST MAPCU Full Scholarship Award 2004 for Bachelor

Taylor’s College Best Student Diploma in Advertising 2002-2004

Taylor’s College Chairman’s Award 2006

 

CAREER HISTORY:

2006 - 2009

2010

2011

2011 - 2014

ACCOUNT MANAGEMENT /

ART DIRECTOR

FREELANCE

ART DIRECTOR

FREELANCE

ART DIRECTOR

SENIOR ART DIRECTOR

SENIOR ART DIRECTOR

2014 - 2017

2017 - Current

2017 - 2018 / 2018 -2022

2022

 CREATIVE GROUP HEAD​

FOUNDER / CONSULTANT

SENIOR CREATIVE

CREATIVE LEAD / 

SENIOR BRAND MANAGER

ADVERTISING AND MARKETING AWARDS:

2021
GOLD in MARKies Awards

IAMCCB - Most Creative - COVID-19 Response

MCI's STRONGER TOGETHER - Most Creative - COVID-19 Response

SILVER in MARKies Awards

MCI's STRONGER TOGETHER - Most Creative - Government Sector / Non-Profit Marketing

2017
SPH IINK Awards / SPH Reader's Choice Awards

Samsung Washer Loyalty Campaign and Samsung Galaxy S8 “Unbox Your Phone”

2013
SHORTLISTED in APPIES* 2013

DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012 & DiGilympics
 

BRONZE in EFFIE** AWARD MALAYSIA 2013
DiGi Telecommunication’s marketing campaign ideas; DiGilympics case studies


2012

BRONZE in EFFIE** AWARD MALAYSIA 2012
DiGi Telecommunication’s marketing campaign ideas; DiGi WWWOW Awards 2012

 

BRONZE for Film Crafting in Kancil*** Awards 2012
DiGi Telecommunication’s marketing campaign ideas; DiGilympics Film “Finger” & “Thumb”

2008

MERIT for Crafting at Kancil***Awards

MARS’s M&M’s Poster “Luar Dan Dalam”

2007
GOLD in Poster Category at Kancil*** Awards

SILVER in Campaign category at Kancil*** Awards

MARS’s Snickers “Cyclist” 

 

 

*APPIES is an annual festival of the best marketing ideas in Asia organized by the Institute of Advertising Singapore.


**The Effie Awards is the only global award that honours achievement in meeting and exceeding marketing

communications objectives, with a focus on effective campaigns.


***The Kancil Awards is acknowledged as Malaysia's largest, most prestigious advertising awards competition.

Its importance is attested to by the active participation of the industry's creative leadership represented

by creative heads who are award winners in their own right, here in Malaysia and at international creative shootouts.

BRANDS