THE BRIEF:

THE CREATIVE:

Samsung Galaxy S8 unbox everything a smartphone can do. It comes with its own ecosystem.

How do we unbox these new experiences amongst the millennials in Singapore?

Introducing Galaxy Plus – Unbox Your Passion

An activation campaign that allows millennials to experience the new Galaxy S8 together with its product ecosystem through a series of interactive on ground experience;

• Live 360 with Gear 360

• VRtainment with Gear 360, Gear VR

• Work X Play with Samsung Dex

• Samsung Pay

Besides on ground activation experience, Samsung collaborated with social influencers to introduce a series of content videos on social media.

Other campaign communication touch points include Website, Print and Retail POSM.