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MINISTRY OF COMMUNICATION AND INFORMATION, SINGAPORE.
MAKING EACH DAY BETTER, TOGETHER
THE BRIEF:
THE CREATIVE:
The budget 2019 season is here. The nation is ready for the announcement by the government on budget spending which could impact the lives of many Singaporeans. It covers educational subsidies, professional training programmes, transport network enhancement and easier access to medical expertise.
The challenge? How do we convert a word documents with data, charts, numbers, jargons, bullet points into something the nation, young and old can read and understand in the overly cluttered market of information?
The execution:
As the budget information and schemes may not be interesting, we decided to ride on current trends to transforms the information into something more appetising with oddly satisfying execution to sustain interest for all.
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