MCI "STRONGER TOGETHER"
The COVID-19 Pandemic has trigger a series of uncertainty in Singapore which took a toll on the economy. Many Singaporeans struggled through the pandemic during "Circuit Breaker", to curb the spread of the virus. Many Singaporeans were left in despair.
SG Government continues to announce new budget schemes to save jobs and protect the livelihood of Singaporean.
The challenge? How can we highlight measures put in place to support Singaporeans and inspire grit and tenacity?
MCI presents Stronger Together, a one film series shot during COVID-19 restrictions by four well known directors to bring to life real stories of everyday Singaporeans.
The stories cover Singaporeans coping with the difficulties, the changes and how they deal with it. It is meant to inspire and uplift Singaporeans to stay united to continue the fight together to overcome the crisis of the generation.
Top 10 Youtube Ads in Singapore H1 2020
2.9 million views on social media platforms
3.7 million views on FTA TV
Estimated S$2.5 million in free PR across major news media
MARKies Awards 2021 - GOLD
Most Creative - Covid-19 Response
MARKies Awards 2021 - SILVER
Most Creative - Government Sector /