Burning OOH 2
3D Dragon Outdoor PH
HOTD PHIL EVENT High Res
SM Mall Globe
HOTD Burning Billboard (Indonesia)
HOTD OOH 3D asset
HOTD Subway MRT
HOTD Panaromix TH
HOTD Paragon Rooftop TH
SM Supermalls OOH 3D HOTD
House of the Dragon PH Event Opening Video final
HOTD Suntec SG
HBO GO HOUSE OF THE DRAGON SEA PREMIERE LAUNCH & INTEGRATED CAMPAIGN
THE BRIEF:
THE CAMPAIGN
THE RESULTS:
Positioning
House of the Dragon is the latest expansion of George R.R. Martin’s Franchise, and a prequel series to Game of Thrones, that closely follows the infamous House Targaryen as their intra-family conflicts deepen, laying the groundwork for spectacular, dragon-filled battles.
Objectives:
Establish GOT as a master brand / global franchise. Drive awareness and anticipation for House of the Dragon by inviting new viewers into the world of GOT via HOTD.
Driving association with HBO GO and mobilise the power of WBD ecosystem.
Identify House of the Dragon as its own series with new narratives and characters, serving as prequel to GOT that can stand on its own.
Glocalise - Join the worldwide launch of the most anticipated series of the year from SEA region. Create an unforgettable and locally relevant campaigns in TH, PH, ID and the rest of SEA.
Eventise - Amplify HOTD promotional messages across SEA markets by creating immersive fan experiences that spark conversation
Drive Subs - Drive subscriptions to HBO GO platform and retain subscribers.
The Big Idea:
Let the reign of dragon begin
An invitation to be part of hOTD story on HBO GO and reign of new pop culture phenomenon like GOT.
#1 Strongest weekly subscriber Gross Adds since the launch of HBO GO
#1 Biggest viewership, record breaking of any HBO Asia series Premiere ever
#1 Highest social volume. The most social title in the history of HBO Asia
Strong collaboration and partnership value. 30+ partners across SEA + Taiwan and still counting.
HOUSE OF THE DRAGON CAMPAIGN HIGHLIGHTS
House of The Dragon Premiere Screening Event 18 August SM Mall of Asia. Premiere Launch: Over 400+ VIPs, partners, press, KOLs and fans attended our exclusive screenings in Singapore and the Philippines. In addition, press and influencers attended private press screenings in Indonesia and Thailand
Out of Home - House of the Dragon Chamber Underpass walk in Thailand.