The Challenge:

Looking for a parking spot takes up valuable shopping time, leaving shoppers feeling agitated and flustered even before they start shopping.

The Insight:

Malls invest significant resources into making their retail space as appealing and exciting as possible to attract shoppers. But the first point of contact shoppers have with the mall is actually a dreary car park.


The Idea:

SpotShop

Turn the car park into a fun environment where shoppers can spot good deals the moment they drive in. Each parking lot will be assigned to a tenant with a special deal. Shoppers who manage to park on a deal will get to redeem it in the mall.

 

Digital signage will be updated in real time to show how many deal lots are available on each floor. 

 

Media:

Retail. Mobile App.
 

Each parking lot will be assigned to a tenant with a special deal.

Shoppers who manage to park on a deal will get to redeem it in the mall.

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Shoppers who manage to park on a deal will get to redeem it in the mall.
 

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