DiGi "DiGilympics"

DiGilympics: Finger

02:13

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DiGilympics: Thumb

02:22

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DIGI "DIGILYMPICS" FINGER & THUMB

THE BRIEF:

THE CREATIVE:

THE AWARD:

With the Olympics around the corner, there

are many buzz around the Internet about the Olympics game. DiGi didn't have any endorsement deals with the real athletes, unlike its competitor brands.

The challenge that we have is to create a Share of Voice to cut through the clutter during that period and drive sales of mobile phones and Internet mobile plans.

Digi presents "DiGilmypics Sale", an integrated campaign that cuts the clutter with branded content and on ground activation.

These two quirky stories of Internet Athletes are told in the way of how DiGi is an enabler as an Internet service provider and is a proud sponsors of Internet Athletes Worldwide.

APPIES 2013 - SHORTLISTED

EFFIES 2013 - BRONZE

KANCIL 2012 - MERIT (Film Non-Broadcast)

KANCIL 2012 - BRONZE (Craft Copywriting)