HOTLINK "REWARDS"
THE BRIEF:
THE CREATIVE:

In line with the new brand relaunch proposition of Anything is Possible, the creative expression uses clay is used a mnemonic device.

 

HotLink has repackaged their 3 reward offerings; Two Birthdays, Rewards Points and Reward Redemption and wanted to launch in a friendly and playful manner.

Hotlink Rewards. A series of content video that depicts Reward programmes offered by Hotlink using cute hand made clay figurines.

 

The usage of clay as a mnemonic device in the brand relaunch which represents anything is possible gives birth to new characters that represent each reward programmes. 

 

CREATIVE FOLIO

Vivocity "Punch Buddies"
Retail / Social
DiGi "DiGilympics"
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DiGi "Birds"
Film / BTL
Samsung "Galaxy Plus"
Activation / Integrated / Social
AddWash "Washcipes"
Film / Social
Samsung #befearless"Finding My Voice""
Film / Social / Activation
MySamsung "Lighten Your Life"
Hotlink "Rewards"
Hotlink  "Caller Ringtone"
Film / Social / Digital
Film / ATL / Digital
Film
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SKODA Singapore Launch
Integrated / Event
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Mediacorp World Cup 2018
Film Content / Digital
Buzzz stop
App / Design / Idea
Gillette Mach 3 "Blade"
Craft / Poster
DiGi "Christmas"
Print / Digital
Other Creations
Craft / Illustration / Design
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