In line with the new brand relaunch proposition of Anything is Possible, the creative expression uses clay is used a mnemonic device.
HotLink has repackaged their 3 reward offerings; Two Birthdays, Rewards Points and Reward Redemption and wanted to launch in a friendly and playful manner.
Hotlink Rewards. A series of content video that depicts Reward programmes offered by Hotlink using cute hand made clay figurines.
The usage of clay as a mnemonic device in the brand relaunch which represents anything is possible gives birth to new characters that represent each reward programmes.