MEDIACORP WORLD CUP 2018 #ONEGAMEONEFAMILY
THE BRIEF:
THE CREATIVE:
Mediacorp wanted to project itself as the World Cup 2018 hub by offering subscription packages as well as free to air channels, news and discussion channels to the game for all World Cup fans as well as all Singaporeans.
The approach of #ONEGAMEONEFAMILY was coined as the position for Mediacorp's World Cup 2018. In this execution, the journey takes one through the view of a child who celebrates World Cup with Mediacorp artistes and fans a like and finally making his way to the big game.
Key Visual Assets for media adaptation
CREATIVE FOLIO
Vivocity "Punch Buddies"
Retail / Social
DiGi "DiGilympics"
Film / Integrated
DiGi "Birds"
Film / BTL
Samsung "Galaxy Plus"
Activation / Integrated / Social
AddWash "Washcipes"
Film / Social
Samsung #befearless"Finding My Voice""
Film / Social / Activation
MySamsung "Lighten Your Life"
Hotlink "Rewards"
Hotlink "Caller Ringtone"
Film / Social / Digital
Film / ATL / Digital
Film
SKODA Singapore Launch
Integrated / Event
Mediacorp World Cup 2018
Film Content / Digital
Buzzz stop
App / Design / Idea
Gillette Mach 3 "Blade"
Craft / Poster
