HOTLINK "CALLER RINGTONES"
THE BRIEF:
THE CREATIVE:

As an innovative service provider, Hotlink wants to introduce a new service call "Caller Ringtones", which allows users to subscribe and customize caller ringtones to their family and friends. 

 

How do we introduce these new service in a fun and engaging manner?

 

Entertain your caller with Caller Ringtones. 

To introduce this new service to the subscribers, we use a direct approach to tell a story about how one can use caller ringtones to entertain your caller. Throughout the series of story, the customization of ringtones is clearly shown in an entertaining manner.

 

CREATIVE FOLIO

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