THE BRIEF:

THE CREATIVE:

In Singapore, we held a #befearless on ground activation to identify real candidates with fear of Public Speaking. Candidates submit their story and why do they want to overcome their fear.

The candidates are required to complete a series of Gear VR training for several weeks with guidance from Singapore's 2016 World Public Speaking Champion, Darren Tay.

The short listed candidates are then given a final task; to give a public speaking in front of a real live audience. The eventual winner's story is captured via an inspiring short content video titled "Finding My Voice".

#befearless is a Samsung initiative that lets user overcome their fear using the Samsung GEAR VR. This global initiative helps people overcoming the fear of heights and fear of public speaking.

How do we help Millennials in Singapore overcome fear of heights and fear of public speaking with Samsung’s Gear VR technology?