GILLETTE MACH3 "BLADES"
THE BRIEF:
THE CREATIVE:
THE AWARD:

Introduce the new Gillette Mach3 Turbo with triple blade and demonstrate the effectiveness of the triple blade action.

Title: Blades
Triple Blade Action

The Chinese character for the word "shave" is formed by two parts; the portion on the left indicates diction, while the piece on the right represents "blade". We replicated the blade thrice to introduce the new product feature.

 

Tagline: With Gillette's triple blade action, you'll only need one stroke for a clean shave.

 

Shortlisted Kancil Awards 2010

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