GILLETTE MACH3 "BLADES"
Introduce the new Gillette Mach3 Turbo with triple blade and demonstrate the effectiveness of the triple blade action.
Triple Blade Action
The Chinese character for the word "shave" is formed by two parts; the portion on the left indicates diction, while the piece on the right represents "blade". We replicated the blade thrice to introduce the new product feature.
Tagline: With Gillette's triple blade action, you'll only need one stroke for a clean shave.
Shortlisted Kancil Awards 2010