Samsung Galaxy S8 unbox everything a smartphone can do. It comes with its own ecosystem.


How do we unbox these new experiences amongst the millennials in Singapore?

Introducing Galaxy Plus – Unbox Your Passion


An activation campaign that allows millennials to experience the new Galaxy S8 together with its product ecosystem through a series of interactive on ground experience;


  • Live 360 with Gear 360

  • VRtainment with Gear 360, Gear VR

  • Work X Play with Samsung Dex

  • Samsung Pay


Besides on ground activation experience, Samsung collaborated with social influencers to introduce a series of content videos on social media.


Other campaign communication touch points include Website, Print and Retail POSM.



Vivocity "Punch Buddies"
Retail / Social
DiGi "DiGilympics"
Film / Integrated
DiGi "Birds"
Film / BTL
Samsung "Galaxy Plus"
Activation / Integrated / Social
AddWash "Washcipes"
Film / Social
Samsung #befearless"Finding My Voice""
Film / Social / Activation
MySamsung "Lighten Your Life"
Hotlink "Rewards"
Hotlink  "Caller Ringtone"
Film / Social / Digital
Film / ATL / Digital
SKODA Singapore Launch
Integrated / Event
WhatsApp Image 2018-05-14 at 10.38.43 AM
Screen Shot 2016-07-18 at 6.35.14 pm.png
Mediacorp World Cup 2018
Film Content / Digital
Buzzz stop
App / Design / Idea
Gillette Mach 3 "Blade"
Craft / Poster
DiGi "Christmas"
Print / Digital
Other Creations
Craft / Illustration / Design
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