SAMSUNG "GALAXY PLUS"
Samsung Galaxy S8 unbox everything a smartphone can do. It comes with its own ecosystem.
How do we unbox these new experiences amongst the millennials in Singapore?
Introducing Galaxy Plus – Unbox Your Passion
An activation campaign that allows millennials to experience the new Galaxy S8 together with its product ecosystem through a series of interactive on ground experience;
Live 360 with Gear 360
VRtainment with Gear 360, Gear VR
Work X Play with Samsung Dex
Besides on ground activation experience, Samsung collaborated with social influencers to introduce a series of content videos on social media.
Other campaign communication touch points include Website, Print and Retail POSM.